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Another New Town Business Closes

Families recently strolling down Main Street in New Town on the way to get ice cream at Maggie Moos would have been disappointed to find an empty, locked store with the lights out.

The ice cream shop, which was right next door to the movie theater, closed November 2, after five years on Main Street.

They follow the trend of other New Town Main Street businesses such as Cheeburger Cheeburger, PacSun, Old Navy, J. Jill, and Z Pizza (which closed and reopened under new ownership). Other New Town businesses outside Main Street have closed, too, among them Norwalk Furniture, Great Harvest Bread Company, New Town Coffee and Tea and Ben and Jerry’s.

Maggie Moos owner Young Choi also owns the Maggie Moos in Newport News' City Center. Business in New Town was slow, she said. “April through September are okay, but other months are hard for me,” she said. “I tried to negotiate with the landlord but I was not successful.”

In January, owner Steve Touchstone of the former Cheeburger Cheeburger across from Maggie Moos told WYDaily his business was sluggish and the inflexibility of the leasing agency for Main Street, which wouldn’t renegotiate his rent, either, was an additional burden.

Main Street leasing agent Nathan Shor did not have a comment on the issue, aside from saying that rent negotiations are private.

Operating two stores was difficult, Choi said, so she chose to keep the Newport News location because that landlord is “very flexible.” Also, she said, City Center has lots of events throughout the year that help draw customers.

 

Comments  

 
-1 #15 Guest 2010-11-20 11:01
quoting roberta

Tyler may I ask have you ever invested in and operated your own business? A great idea is only as great as someone that wants to risk everything on it

roberta,
I started my business from scratch here in williamsburg 10 years ago by myself. (i risk everything everyday) I now have eleven employees, and we have grown in this recession even with stiff competition locally, online, and from overseas. Reread my comment, as for the gym issue, a carpet bagger from richmond will not survive in this town without local support, let them spend their money. I have a competitor across the street, it has positively effected my business, by bringing all the business to my area.
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0 #14 Guest 2010-11-15 20:20
with respect to the local side of this, (and I am a huge fan of local buying), this story is about the outright greed of those responsible for managing New Town...in the end, some good people have had to close down....what does that say about what its like to work with the landlords in the place? Alot, if you ask me, and anyone thinking of leasing any of these spaces should take a lot of time doing their due diligence before risking the farm. The people running things are very tightly woven...they care about themselves, not the community.....l ets have that discussion elsewhere.....a fter of course we all digest the 18,000 square foot addition to the building that Opus 9 is in.....just to accommodate American Family Fitness........ quite a slap in the face to the good folks at BDefined and Ironbound.
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-1 #13 Guest 2010-11-15 13:37
1) "The STIGMA EFFECT!"...when , collectively, a continued closing of businesses, like in OUR New Town area, "the STIGMA EFFECT" feeds on itself, creating a devastating situation! Help, NOW, to stop it, please, especially in the news media!
2) Society, and "people", help to feed the Effect's unfair, negtive growth and add to the fuel heaped on New Town being labelled as a LOSER! This Econ teach shared this 'concept' in many classes, calling it Econ 102.
3) It's time for our local society, in general, to step far above this common practice of "LOSER" status and support a "LET'S all pitch in, positively and help", even demand, that those responsible take positive steps to bolster our New Town econmy/business es. not continually berate it.
4) THINK far above our New Town's horizon, "for our common good"...more viable businesses in New Town supports our local economy. Please don't feed that negative label......
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+3 #12 Guest 2010-11-15 10:00
Quoting The Truth:
Developers Realty Corp out of Richmond owns all of Main Street and is having a hard time keeping tenants and working with them??? Meanwhile, the locally owned businesses around Main Street seem to be thriving or maintaining as a whole. Hmmmm...any thoughts on where the problem is???
Perhaps more empty Main Street stores will mean the banks will take over as the landlord and I am sure they will lease the spaces and be negotiable. Might not be a bad option at this point.


To clarify, Developer's Realty is out of Connecticut, but the real estate company serving as the local representation, Shor Real Estate, is out of Richmond. Shops on Main, the part of New Town referenced is owned by Developer's Realty, but is backed financed by a bank, which, by the terms of their agreement, must approve all tenant leases in the center. It has been my experience that Developer's Realty is willing to negotiate leases and has, but tenants expect astronomical discounts that are unrealistic for Developer's Realty and the bank that finances them.

It is sad to see another business go. Hopefully a smart business person will see that value in the real estate next to the movie theater and open a business there soon. Even in this economy, businesses can thrive, but the old way of thinking must be done away with. Something different with a good marketing campaign will succeed.

In the mean time, shop local! $69 of every $100 spent locally will stay in the community and be spent again and again IN THE COMMUNITY while $72 of every $100 spent at Wal Mart goes to Arkansas. Not a single penny of every $100 spent online will stay in Williamsburg.
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-1 #11 Guest 2010-11-14 18:21
Quoting tyler:
I have an idea for a newtown store... A web shopping cafe. Serve coffee, wine, light fare in a casual setting, every area has it's own computer with a list of great sites to shop and get deals. Our society is changing- how we buy and socialize.. One day soon the movie theatre will be gone too. 20 years ago i could never have imagined watching tv from a phone. You cannot stop it. Adapt, conform, but don't cry over spilt milk. we used to have 3 ice cream stores, now we have 10, and what kind of jobs do we need in this town,(more j-1's) Newtown will recover eventually as more of a place to live and do business- not to shop- they could never compete with prime outlets- their business model just needs to be adjusted.


Tyler may I ask have you ever invested in and operated your own business? A great idea is only as great as someone that wants to risk everything on it.

The problem with NewTown is that the owners and managers spun a story about "community" and this along with the upcoming American Fitness debacle undermines the relationship that those willing to risk it all have with their landlords, who in effect have their fate in their own hands.....not good,,,without a good working relationship on both sides, success is alot more difficult despite a great idea.
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-2 #10 Guest 2010-11-14 17:17
I have an idea for a newtown store... A web shopping cafe. Serve coffee, wine, light fare in a casual setting, every area has it's own computer with a list of great sites to shop and get deals. Our society is changing- how we buy and socialize.. One day soon the movie theatre will be gone too. 20 years ago i could never have imagined watching tv from a phone. You cannot stop it. Adapt, conform, but don't cry over spilt milk. we used to have 3 ice cream stores, now we have 10, and what kind of jobs do we need in this town,(more j-1's) Newtown will recover eventually as more of a place to live and do business- not to shop- they could never compete with prime outlets- their business model just needs to be adjusted.
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+4 #9 Guest 2010-11-13 23:22
I can't believe that another store front
is empty. Our town will become a ghost
town before you know it. I hope that
JCC will open their eyes & do some-
thing. What ever happen to Michaels
and Walmart coming to Settler's Market
& now we will have another shopping
center coming. Wake up people & let's
SHOP SHOP SHOP to save our town....
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+4 #8 Guest 2010-11-13 20:14
Quoting The Local:
Williamsburg you better wake up. Locals need to make a stand before it's too late. OK one more business's gone, now let's put a new gym on top of an existing gym that's actually doing well and has served the area for more than 25 years. New Town Management could care less about our local businesses.


you are more right than you think....New Town Associates, (NTA), by approving the plan for AHF and the associated parking, changes has in effect supported "internal" competition for businesses like this.....agains t home grown efforts...whats next? New Town was sold as a place where there was supposed to be a more 'connected' feeling....NOT good. N
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+9 #7 Guest 2010-11-13 20:09
Quoting HamptonHomer:
Maggie Moos has got to be among the world's most expensive ice cream chain. That's a tough sell in today's economy. I can't blame the landlord for not negotiating. It's a great location with very high traffic. It won't stay empty long.


uhhhhh have you seen cheeburger cheeburger..... .....its still empty
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+13 #6 Guest 2010-11-13 19:34
Williamsburg you better wake up. Locals need to make a stand before it's too late. OK one more business's gone, now let's put a new gym on top of an existing gym thats actually doing well and has served the area for more than 25 years. New Town Management could care less about our local businesses.
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