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Auction Set at Former Parlett's Location

A large auction sign hangs in the empty New Town location that used to house Parlett’s, a decades-old local gift and stationery business.

The auction sign is the only outward signal that the business, founded in 1963, has run into recent financial trouble that has resulted in the business moving and reopening under a new name, while items left inside the previous location are to be sold off to the highest bidder.

The Hill family, who owned Parlett's, could not be reached for comment this week.

On Friday, the former Parlett's will be open from 10 a.m. to 2 p.m. for an auction preview. According to Mid-Atlantic Auction's website, thousands of items will be sold at the creditor's request Thursday, May 26 at 9 a.m. to the highest bidder. Among those items: stationery, paper, greeting cards, scrapbooking supplies, gift items and more. Also included is restaurant and cafe equipment, furnishings, appliances and inventory. All for sale is advertised as less than two years old. Click here for a full list of the auction items.

The well-known shop was started in Merchants Square by Ruth and Bill Roberts in 1963. In 1985, the Roberts’ daughters Sue Hill and Jacquelyn Sunderland took over the business. Eventually Parlett’s expanded to open a second store across from Monticello Marketplace on Monticello Avenue.

Both stores closed about the time Parlett’s moved to New Town, just beside Legacy Hall, in 2008. The new location featured an adjacent coffee shop and cafe, which closed about a year ago. According to county records the corner storefront was purchased for $1.1 million in April 2008 by a company established by the Hill family.

Parlett’s Paper Expressions, a new business started by the Hills that also specializes in stationery and gifts, opened in the shop next door in September 2010, and Parlett’s customers were directed there to shop by large signs in the store window.

In February this year, the original Parlett’s New Town location was purchased by UB Properties for $566,700, half the price paid for it only three years earlier, according to county records. On April 7, the court ordered the Hill family to pay Union Bank $142,647.64 plus interest for defaulting on a loan.

UB Properties, which has a Union Bank address according to SCC records, arranged for the auction.

Items will be sold to the highest bidder and a buyer’s premium of 10 percent will be added to the bid price.

Comments  

 
+7 #11 Guest 2011-05-20 14:33
It's sad to see that so many businesses bought into the New Town hype and have paid dearly for it. If it aint broke, don't fix it. So if you are running a business that's doing well, there is no need to move. You aren't missing out on anything! Keep your lower rent and subsequent cost to your customers low while keeping your personal service and products high. :roll:
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+4 #10 Guest 2011-05-19 20:52
The mom and pops are having a real hard time ... And if the corner of foundation square can't be a winner then the only place to be is on main street......so why have all the mixed commercial space? Why have a park when nothing substantial happens in the park? Why have a commercial association , and it's costs I would imagine that only has the interests of the main street tenants in mind?
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+5 #9 Guest 2011-05-19 17:19
This is so sad - and just makes it harder for the current retailers to stay in business! Hope that Blink (next door to the old Parletts) can survive...it's like a ghost town on that side! I remember when Parletts was on Prince George St and loved their unique card selections and gifts! Really enjoyed shopping there.
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0 #8 Guest 2011-05-19 16:24
Stay Here must be a come here. Courthouse Commons has none of the design flaws of New Town. The Fresh Market fronts Monticello and has ample parking in front of its store. Its signage is visible from Monticello and there are 2 stoplights to get you in and out. What an improvement over its current location. What has been built is quite attractive and certainly much better than the industrial waste land it was before.
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+8 #7 Guest 2011-05-19 13:31
Hi Sue, Parlett's was a wonderful store with quality merchandise. The clerks were very informative and provided great service. Unfortunately New Town is tricky. It is so large and spread out that if your mechanize store is not very visible upon entrance to the area...it will become a loser. Speciality stores have to be in the heart of the area.
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+12 #6 Guest 2011-05-19 12:05
What a shame! We've lost Great Harvest Bread Company, the best bakery bread around (I make 'pilgrimages' to Lorton and McLean to buy bread at their stores.), California Tortilla (Yum!),and now Parlettes. Do not the owners of retail property in New Town realize they are biting their noses off to spite their faces with their exorbitant rents which result in empty stores?! Also, quite frankly, street signs would help, too; unless you know where you are going, it's hard to KNOW where you are going!
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+13 #5 Guest 2011-05-19 10:38
Come on...A stationary store's failure can't be blamed on a shopping center or the people who approved the concept. (hmm, the "people" who can voice opinions on "concepts" are, you...and I, and anyone else that wants to take 1 hour and be involved at Council - WOW)

When you can buy their same product plus more wonderful personalized materials online, A)at a fraction of cost, B)with much more variety, C)with ability to see exactly what items look like customized instantly - who would think that old business model would survive?!?

Now all the unique finds and the great collection of trinkets they USED to carry, as mentioned, that inventory was successful and distinct.

Sorry to see them go, but evolve or dissolve. If you're not moving forward in business, you're typically being forgotten.
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-5 #4 Guest 2011-05-19 09:55
Parlett's today, Fresh Market tomorrow!
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+17 #3 Guest 2011-05-19 09:23
The mistake is changing to meet the trend of the day. New Towne is what? It is not Williamsburg, a city, a culture, an art center, or a place to call home. The commercial hype and cost of doing business at an intersection was predicted a disaster. Yet, left to discover at what cost to all invited and/or encouraged to make a change. Wmbrg/JCC approved a concept with poor timing, and poor location. The design reflects parking lots, without view of the merchants. The city and county should hold some responsibility in poor decision making, inexperience, and step up to support the local entrepreneurs. WE must Never let our Hometown People down. This is a historical philosophy. We grow from within, not the other.
:-x
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+16 #2 Guest 2011-05-19 08:52
This is so heartbreaking.. .Sue Hill has always been the most lovely, helpful person over the years, as I bought wedding invites and birth announcements from Parlett's (formerly Parlett's Plaques, remember?)
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