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Crowd Gathers for Surprise Mormon Choir Performance at CW

 

CW_Flash_Mob
A crowd of more than 1,000 people gathered Tuesday for a surprise performance by the Mormon Tabernacle Choir. Photo courtesy of Colonial Williamsburg.
To a passerby, the crowd that gathered to watch Colonial Williamsburg’s “Revolutionary City” production Tuesday morning might have seemed abnormally large.

About 1,000 people – possibly more – filled Duke of Gloucester Street in front of Raleigh Tavern, spilling onto the sidewalks and crowding the porches of the buildings along the road. Cameramen weaved through the crowd, followed closely by boom mike operators, and among the tourists, it was easy to spot CW employees in their business clothes. Everyone seemed antsy, checking their watches and murmuring, “Where do you think they’ll come from?” and “Do you think they’re already in the crowd?”

They finally had their answer when three men began singing “Free States,” a 1768 song set to the tune of “My Country ’Tis of Thee,” right after a reading of the Declaration of Independence. Voices rose up throughout the crowd, coming from every direction and harmonizing perfectly. It was then clear that the 360 members of the Mormon Tabernacle Choir were already there, standing among the crowd.

The event was the first “flash mob”-inspired event for both the Mormon Tabernacle Choir and Colonial Williamsburg. On Monday, the Choir performed at the Scope Arena in Norfolk as part of the 15th annual Virginia Arts Festival. Guests to that performance paid between $20 to $85 for tickets, but Colonial Williamsburg visitors saw the flash event for free.

The two organizations were connected by Rob Cross, director of the Virginia Fine Arts Festival. He thought it would be great if the choir, which had a day off between its Norfolk and Washington, D.C. concerts, could make a stop in Williamsburg. Planning for the event began six weeks ago. Barry Anderson, administrative manager for the choir, suggested the choir perform and Mary Parker, marketing manager for CW, had the idea to attempt a flash mob. But the key to pulling it off was secrecy.

Throughout the planning, only a few CW, Choir and Virginia Arts Festival employees knew about the event. The performers did not find out until Sunday, and rehearsed for the first time over breakfast on Tuesday morning. CW employees were told by e-mail on Monday afternoon that a “secret event” would take place around 11 a.m. on Tuesday, but still had no idea what would happen.

Anderson said the choir members were instructed not to wear name tags or any clothing identifying them as performers; instead, they dressed like tourists to blend into the crowd. “That was the beauty of it,” he said.

Some of the most popular flash mobs have brought out thousands of singers and dancers, performing choreography to pop songs. The planners of Tuesday’s event wanted to do a performance honoring the area’s history and the theme of “Revolutionary City,” while still preserving the spontaneity of the moment. “We knew what songs we would like and wanted them to be consistent with the reading of the Declaration,” Parker said. They also sang “Yankee Doodle Dandy,” inviting the crowd to join in.

When the performance was finished, Colonial Williamsburg Senior Vice President John Bacon greeted the audience and informed them they had just performed with the world-famous Mormon Tabernacle Choir. Everyone applauded and greeted the choir members who had been standing beside them.

Bacon said that from his vantage point, the crowd seemed surprised. “It was pure delight,” he said. It was a special opportunity to offer a cultural experience that was new, but still fit with their mission, he added.

Cross, a professional musician, said the pure voices and well-timed staging gave him chills. “I got a bit teary-eyed,” he admitted. “Whenever we can connect organizations like this, it’s powerful, and I think the community likes to see us work together.”

See WYDaily's perspective for the performance of "Yankee Doodle Dandy" below:

Comments  

 
+1 #13 Guest 2011-06-23 11:37
Search you tube for colonial williamsburg flash mob
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+2 #12 Guest 2011-06-23 09:27
Hi Everyone - where can I view the full video? - (not just the 34 second one that is embedded in this article.)
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+2 #11 Guest 2011-06-22 21:55
The full video was pretty cool....I think if you take out the choir, cw charachters, employees, city residents, fife & drum , video & sound crew. There were about 38 people in attendance. :P
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+2 #10 Guest 2011-06-22 18:04
Thank you, Sassypants, for your thoughtful comments, although they WERE a tad negative, critical and judgmental. I would've used ellipsis to separate those adjectives, but you used up our quota.

Anyhow, my point was that describing this event and claiming that there was any shred of "secrecy" involved is somewhat ludicrous. There were radio ads. Press releases. Emails. Not to mention a lot of blabbing amongst CW employees, most of whom knew the "secret." I notice you didn't address that issue, but perhaps my unwarranted negativity flustered you so.
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-1 #9 Guest 2011-06-22 15:58
It was an aweinspiring experience; I'm so glad I was able to 'sing with' the Mormon Tabernacle Choir! And please, no more jabs at the C.W. management.
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+11 #8 Guest 2011-06-22 10:09
And I quote Doug: "I think it was a great treat for CW's visitors, but thank goodness CW's management wasn't in charge of the D-Day landings."

Just had to find something nasty to say, huh? Just had to be negative...crit ical...judgment al.
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-12 #7 Guest 2011-06-22 09:43
GREAT PR! However, a thought came to mind....hummmmm - 360 FREE tickets given to day trippers that attracted tons of locals. Not the tourist business we need.
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+7 #6 Guest 2011-06-22 08:54
If you would like to see more go to ... You Tube or Google or another search engine and enter in the search box Colonial Williamsburg Flash Mob...
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+15 #5 Guest 2011-06-22 08:44
The email from WV Daily at 9:45am was perfectly timed for us Williamsburg residents. My daughter and I immediately rushed out the door up to CW, and had a perfect vantage point from a spot close to and behind the stage. We could see the people with cameras on the second floor of some of the buildings and knew what was coming. It was just marvelous. We had the opportunity to speak afterwards with one of the choir members who was behind us. When I asked her how the concert had gone in Norfolk the night before, she said that she hadn't realized the history of the Norfolk/Hampton Roads area and that it was so "patriotic". She said that when the choir sang "God Bless America" the entire audience stood, and the choir members got goose bumps. It was nice to hear that our area left as good an impression on our guests as they left on us. She also said that she had no idea what a "flash mob" was, and that the choir learned the words to the song at breakfast and on the buses as they drove to Williamsburg yesterday morning. The "flash mob" was a wonderful, inspired, and controlled event. Thank you, CW and Choir, for something my daughter and I will always remember.
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+20 #4 Guest 2011-06-22 08:02
Great summary of the event Amber! And thanks WYD for getting the news out. It was fun being there. :-)
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