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Kilwin's Ice Cream Closes Doors

 

KilwinsClosed
A sign on the door of Kilwin's Ice Cream says, "Closed." The business closed last week.
After two years in business, Kilwin’s Ice Cream Parlor has closed.

 

The High Street business closed last week, with signs on the doors reading, “Closed, Sorry.” It was the only location in Virginia for the Michigan-based chain, which no longer includes Williamsburg on its online list of store locations.

Owner Troy Daily and girlfriend Whitney Brown opened the franchise in December 2009, soon after graduating from Michigan State University. Daily’s parents, Brian and Mary, own a Kilwin’s in his hometown of Traverse City, Mich.

In April, Daily said he hoped to sell the business and wanted to someday return to his home state of Michigan. The business did not sell, however.

“Williamsburg is a very hard market, for everyone,” he said last week. “We have all these small businesses trying to survive in this economy and not really that many tourists coming here.”

Daily said operating the candy store was an education in business. “I don’t know everything, but I’ve learned a lot, to where I can learn from my mistakes and learn what to do in the future,” he said.

Comments  

 
0 #8 VicF 2012-04-18 14:35
What a sad situation. We loved Whitney and Troy and went to their store often when we were in Williamsburg. Great Ice Cream, delicious Fudge and great people.
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+6 #7 Claudia McDonald 2012-01-10 22:26
:sad: Will miss the store and the owner. He was such a helpful, genuine, young man. Thought the unusual items were quite special, so it was not surprising that cost more to "create" and sell. Too bad WB doesn't appreciate the unique, and settles for the ordinary if it's a lower price.
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+7 #6 Ghost Townie 2012-01-10 21:05
Kilwins so sad to see you go. We loved going there for special occasions. Loved buying special treats for the family there. Sweet Frog is a totally different "animal". New Town and High Street are soooo close to getting it right but, so far, all they've done is become ghost towns. What's going on Williamsburg? It's depressing to see our little town so barren.
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+2 #5 sorry 2012-01-10 13:17
another sad closin! High Street needs more ads to bring the pulbic in.
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+24 #4 robertablythe 2012-01-10 10:24
As a fellow micro business owner about ready to announce our closure let me say that pretty soon we will be a community of chains for a variety of reasons. First, the great locations are not available to us because we cannot guarantee a 5 or 10 year lease or we are not 'multi state' with respect to the breadth of our market. We therefore do not register. This is the case in nearly EVERY location sought. Next, we have places like High Street and New Town that are selling a bill of goods to the small business owner and doing nothing in return. All marketing goes to the large chains, with a 'trickle' down theory. To add insult to injury, all that happens realistically is the common area maintenace and rent INCREASE. By contract they can do this, but in this climate the landlords for the MOST part are simply not trying hard enough to share the burden with the micro businesses, the same businesses THEY SOLD a plan to. Our bad for believe these folks that sell New Town and High Street, but you know, we are small...we don't have legal teams and marketing metrics to prove or disprove what they are selling. Snake Oil all of them. We are not bitter but when we see JCC now offering Business Property Tax relief to the large companies only, what exactly are we to say? Well, bye bye is one thought. Again, no anger or angst but the reality is that crony capitalism squelches true competition and selfishness breeds division not community. Troy, you served well, I remember coming in from time to time and you knew my name. THAT IS AWESOME. High Street let you down, plain and simple. May I say well done to you and I hope you leave with memories of friends and hopefully not too much debt.
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+2 #3 Frequent Sweet Frog 2012-01-10 09:26
$16...Whoa, what did you let your kids get on their yogurt?! I go there all time and never spend that. Was in on Saturday, it cost me $3, even with an abundance of Reese's and Heath.
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+30 #2 Fellow small biz own 2012-01-10 08:37
I find Sweet Frog to be way out of line on pricing, the store front is always loaded with trash, and they aren't active in the community.

The owner of Kilwin's participated in many events in Williamsburg, donating products and time to many groups. The product they sold was and is a good one, quality. What bothers me is how many of the "small Business's" like myself, who donate thousands of dollars in goods and services each year, and receive little to no support from the boards and members of those said charities. It really is amazing to see them have functions where no support has been given.

I see too many of our small business's failing, Kilwin's is the latest, probably sold a bill of goods by the City about High Street, rent was more than likely too high, and the projected numbers never happened, and not from lack of trying. The same thing happened to CoCo Chocolatier in New Town, and several more business's there are in trouble also, all small owned business. We lament the area becoming too commercial, and more of the same, but those stores are the ones staying open. I frequent small business, I expect to pay a little more, I expect to get better service, I expect my money to stay local, I expect to support my neighbors in business, and I expect those neighbors to support local charitable efforts. It's too bad the above writer can only see bottom line cost, and I believe Kilwin's Ice Cream is cheaper in price than the frozen yogurt shop. I took my six year old and her cousin there, 2 cups, toppings and $16.00 later we didn't even have a place to sit, and had styro-foam cups blowing around us while standing up and eating their yogurt, it was good, but not cheap. I did expect to pay more, but I paid no less than Kilwin's.

I would ask readers to make it a point to shop and dine in local establishments, we pay more, use better quality, and we are your neighbors. I use local banks too, they lend my money to local people, like you.
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+3 #1 WBurgJoe 2012-01-10 07:39
Gave Kilwins 3 tries. Each time found the pricing out of line with the product offered. the store looked great but saw no one leaving with purchases. Always sad to see a business closed but the big lesson is to know your customer base. Take a look at the Sweet Frog -- literally nothing put into fixtures and awnings but a great product at a "reachable" price. And its not like Sweet Frog is inexpensive, but they've gaged what their customers are willing to spend.
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